Insights & research
Original research, executive analysis, and frameworks for turning AI ambition into measurable business impact — and the bylines and features where that thinking shows up.
Most companies have committed to AI. The gap between investment and return turns on strategic clarity and organizational readiness. Here's what the data actually shows, and what to do about it.
Published Articles
Year four of the Wharton/GBK enterprise study, co-authored by Jeremy Korst — usage kept climbing while sentiment inside companies cooled, and the distance between those two lines is where the work now sits.
Read the Report →IBM Think, featuring Mindspan's Jeremy Korst. Companies are pouring billions into AI and still can't tell their boards what it's buying. Jeremy Korst on why that is a question about leadership and decision rights.
Read →The Wharton School (Wharton@Work), featuring Mindspan's Jeremy Korst. Companies have wired AI into the daily routine and early pilots are paying off, yet value at scale stays rare. The piece's diagnosis, and ours: the gap is less about the tools than the distance between the people deploying AI and the people running the work.
Read →Co-authored by Jeremy Korst (HBR, April 2026). AI interviewers collapse the old depth-versus-scale tradeoff in customer research.
Read →Co-authored by Jeremy Korst (HBR, April 2026). AI stalls in the middle: the managers who have to make it work see a different reality than the executives who fund it.
Read →Co-authored by Jeremy Korst (HBR, November 2025). Synthetic personas and digital twins: what AI-generated stand-ins for real customers can and cannot tell you.
Read →Year three of the Wharton/GBK enterprise study, co-authored by Jeremy Korst — leaders move from experimentation to measurable ROI, and the data shows where value is actually landing.
Read the Report →Co-authored by Jeremy Korst (HBR, May 2025). Gen AI is already reshaping content. The authors argue the revolution is still ahead of it, in market research.
Read →Year two of the Wharton/GBK enterprise study — weekly Gen AI usage nearly doubled (37% to 72%) as adoption spread into Marketing, HR, and Operations.
Read the Report →Co-authored by Jeremy Korst (HBR, November 2023). A survey of 600 business leaders found marketing lagging its peer functions on gen AI.
Read →Research Briefs
BCG surveyed 11,749 leaders and employees across 14 markets. The headline: most organizations are still stuck between commitment and capability. Here's what matters.
Read →BCG's 2026 AI at Work study, titled 'Strategy Matters More Than Tools,' put numbers on something we've argued for years: clarity and people, not tool access, drive the value companies get from AI. A founder's read.
Read →In the Press
Bloomberg on the Wharton-GBK Year Four study, featuring Mindspan Labs founder Jeremy Korst. Organizations are encouraging employees to experiment with AI without having decided who answers when it goes wrong.
Read →CIO Dive, featuring Mindspan Labs founder Jeremy Korst. A dedicated owner and a primary platform both track with returns — but the title is not the thing that does the work.
Read →Fortune on the Wharton-GBK Year Four study, featuring Mindspan Labs founder Jeremy Korst. Usage and excitement moved in opposite directions for the first time in four years — and the strain landed in the middle of the organization.
Read →The Information on the Wharton-GBK Year Four study, featuring Mindspan Labs founder Jeremy Korst. Most companies are still measuring whether AI made people faster, not whether it made the business money.
Read →The Wall Street Journal's CIO Journal on the Wharton-GBK Year Four study, featuring Mindspan Labs founder Jeremy Korst. Leadership and the front line do not agree on whether employees have been trained.
Read →The Wall Street Journal, featuring Mindspan's Jeremy Korst. As companies move from encouraging AI to mandating it, the real question isn't compliance — it's whether you can mandate adoption while people fear it costs them their job.
Read →Business Insider, featuring Mindspan's Jeremy Korst. As AI handles more of the work, leaders are starting to worry it's quietly eroding the skills their people will still need.
Read →The Wall Street Journal, on the Wharton/GBK study Mindspan's Jeremy Korst co-authored. The short version: a lot more than last year — and the leaders are the ones turning use into returns.
Read →The Wall Street Journal, featuring Mindspan's Jeremy Korst. Corporate AI is hitting an inflection point — pilots turning into measurable returns — even as the frontier pushes into the physical world.
Read →Podcasts
Jeremy on the North Star Leaders podcast — why brand becomes the ultimate decision-making filter, and what happens when AI-generated content floods the market. 38 min.
Listen →Changing business models, the gap between AI ambition and execution, and what synthetic personas mean for research.
Listen →On the record
“Do we really think employees are going to broadly adopt AI if they believe it's going to cost them their job?”
“Our third annual study shows a clear inflection point. GenAI is delivering measurable returns.”
“There's tension among leaders around whether AI is becoming a crutch.”
“It's one of the fundamental questions about generative AI: Can companies put it to good use?”